ADults Only

Years ago while looking through Dad's collection of books, I came across Paul Arden's "It's not how good you are. It's how good you want to be."

A great book indeed!

He mentions how 'Ideas are out there floating by the ether. You just have to put yourself in the right frame of mind to pick them up. Do not covet your ideas. Give away everything you know, and more will come back to you.'

So here goes:

Bored

Habbos everywhere

Miami Ad School's website is one of the best sites you'll come across on the net.

The designer seems to have been inspired by the pixelated characters of Habbo Hotel

'Bingo!' an Indian snack now runs a website which looks spookily similar to the MAS website. Check it out here

Ad of the month

Love watching this ad over and over again. Great insight, brilliant script and a memorable execution. Well done, Contract!

Sliced bread and other marketing delights

New Media - YouTube

One success story I love to keep talking about is that of YouTube's.

Just came across the fact that YouTube has 51 million users as of June '07; that is larger than the combined audiences of Myspace, AOL and Yahoo!

And that figure probably does not even include the number of people who come across videos embedded on blogs!

A lot of Communications Professionals have woken up to the YouTube phenomenon and understand that it is a new medium by itself.

Evidence is the 4,372,000 odd hits the Dove Evolution ad has received on the site!

Or take the example of Australian Prime Minister, John Howard using YouTube to appeal to people not to join violent protests during the upcoming APEC summit in Sydney.

Cool, eh?

It's time more YouTube specific Communication campaigns start originating from this part of the world too!

The Advertiser/Consumer Break-Up

Courtesy: Geert Desager

Unilever logo was designed by Lowe LDB, Sri Lanka?

Found this on the net:

Soon after the 26 December tsunamis in 2004, Unilever unveiled a new logo - a series of symbols depicting life and values, all of which combine in a large U. The concept was developed in-house by Sri Lanka's Lowe LDB over one weekend, "when people were still trying to piece together their thoughts and spirits," says Lowe LDB chairman, Lilamani Dias Benson.

The campaign was, she adds, a reflection of the empathy between client and agency. "The visual elements were these symbols and all it did was to suggest that 'U' can make a difference."

Click to see the link displaying the above article.

Unilever logo symbolism:

One Night Brand

A Harvard Business School Grad, Tom Fishburne currently works as a Marketing Director in the UK.

Lay your hands on a copy of his book 'Brand Camp' - A collection of over 80 cartoons which guarantees you a brilliant behind-the-scenes look at the world of Marketing.

Trust me, it's awesome!

Webchutney does it again!

Check it out!

Adwords gave me exactly what I needed.....NOT!

Targeted Advertising rocks!

Advertising on the Internet is intriguing! :)

Blogging the Agency

Via: Slideshare

The Brand Gap

Courtesy: MARTY NEUMEIER, Neutron LLC

Wannabe Planner?

Courtesy: Akispicer (SlideShare)

Ever wondered how an Ad Agency works?

We missed a deadline cos' of him......NOT! :D